Let’s face it; we make judgments about people based on first impressions all the time, and the same goes for your business identity. Your logo design should mirror your business’s character, attitude, sense of style and professionalism. A well planned out logo will promote those qualities you want people to associate with your business. A successful logo design reveals your brand identity and is an effective way to communicate your business strategy visually. A decent aesthetically pleasing logo will set you apart from the competition and give your business the headstart it needs.
There are hundreds of online logo creators that give varied results and the process of doing it yourself is time-consuming and can be frustrating yet alone getting the result your brand needs. The colour psychology and font sets that you use in your logo should also be reflected on your website and business assets e.g business cards, products and stationery. Getting this bit spot on is easier said than done and requires strategy, research and careful planning. You also need to learn about tracking, kerning and leading among other elements.
Also, most of the stock logos online are generic and will be used by numerous similar companies like your own. Logo generators may cause costly copyright/trademark issues further down the line. Also using cheap freelancers can be a nightmare to deal with (having to revise your logo several times and then you find out after your project completion that they copied another logo design straight up!)
So What? Well think about this; the cost of re-designing of your logo, updating all your business cards, updating your website logo (plus all the variations for mobile, retina and alternative logos you might need), updating flyers, company brochures, letterheads, stationery and various online advertising channels requires exact sized banners with your logo on it, citations you have created, e.g. on Yell or Thompson Local etc and last but not least all those social media profiles and online directories that took a sage to complete.
Our recommendation is to avoid all that hassle and get a logo designed by professionals who will ensure you’re safeguarded by all those nasty surprises mentioned above.
Types of logos: