What Makes a Good Website?
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So let's find out more about what makes a good website. Many websites online fail to communicate the essence of their website to customers on their homepage and, thereby, lose valuable leads and sales. Your website is often a potential customer's first impression of your business. Make it count.
Getting your business online is one of the best things you can do to reach new and potential customers. However, many people find it difficult to begin. In this article, we outline five basic considerations to help you make your website memorable and engaging.
DESIGN & CONTENT
• Clear Navigation
• Headlines and CTAs
• Body Copy
• Legibility
• Embedded Fonts
• Imagery & Video Content
• Trust Messages
• Breadcrumb Trails
• Footer Content
CALLS TO ACTION
• Strong Calls to Action
• A/B Split test CTAs
• Positioning of CTA’s
• Social Integration Buttons
• Sub-CTAs
• Cross-Sell Products & Service CTAs
• Up-Sell Products & Service CTAs
• Newsletter third-party systems
• Quote / Contact Forms
ON-PAGE SEO
•URL Strategy Structure
•Site Architecture Planning
•Meta Description Strategy
•Title Tags
•Contextual Links
•Alt Tags
•Site-plan Strategy
•Media/Animation Hosting
•HTTPS / SSL setup & integration
Page Markup
•Schema.org
•Authorship Markup
•Breadcrumb Trail
•Canonical URL Structures
•Open Graph Protocol
•Semantic Code
Coding
•Load Speed Times
•Image Optimisation
•Responsive Design
•HTML 5
•W3C
•CSS3
Testing
•A/B Split Testing
•Heatmap Implementation
•eCommerce Tracking
•Speed Testing
•User Recordings
•User Testing
What do you think makes a good website? leave your comments below..
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