The most popular questions we get after helping clients set up their ‘Social Media Business Pages’ and ‘Paid Campaigns (PPC)’ are, What are the best times for businesses to post on social media? When is the best time to post on social media to get the highest engagement rate? Alternatively, at which times and countries have the most users online? Or simply, What’s the best time post to improve our ROI?
Unfortunately, there’s no perfect answer, but we can get close with some effort. First, you will need some to KPI’s to measure, e.g. Total Impressions, The highest average click-through rate (CTR) which means the number of people who will click on the links on your posts or ads. Conversion rate (CRO) for example who met the goals you set up to be measured. A conversion could be someone filling out a contact form, or someone downloading a pdf whitepaper or guide, watching a video for a defined duration… the list goes on.
Naturally, you will need to consider your ideal target audience’s behavioural patterns and demographics. You need to research when and where do they hang out online. Also, the time zone and country is an essential factor, as well as industry trends, events and more.
Each major Social Media Platform, e.g. Twitter, Facebook, Pinterest, Snapchat, Google +, Instagram, LinkedIn, have their typical audience, so it is crucial to understand which platforms are going to produce the best results for social media marketing for your specific niche or industry. For example, some social sites attract the younger crowd and others a particular interest or hobby. It is also important to create the right content and present the pictures and assets professionally.
Today there are 100’s of social sites, and even larger citation directory websites have implemented there own social networks.
Start growing your business online today with social media!